MARKETING: Mental Preparation

The marketing process has begun. A good number of writers, authors trying to let you know about their new book and wanting to share the information or story, dread having to market. But today, even following a traditional publishing route, as an author – you have to market your wares. It sounds like so much work! Here’s a drop in the bucket dive into it.

There are a large number of ways to do this. It starts with just letting your friends and family know- maybe through e-mails or Facebook. Some of us use Twitter, Pinterest, Instagram. Others use Goodreads.

Everyone wants to get popular on Amazon and just having your book in hardbound or paperback isn’t enough. Today you MUST have an e-book version. While Amazon is so large and has so many means to help you find fans, you can also use Barnes & Noble,  i-tunes, and Google books.

Someone is bound to suggest Oprah or Ellen. Marketing and Consulting Services like Social Suite and Hoot Suite offer to do all the work for you, bundle your posts so that they go not just on a blog or Facebook, but on every social media outlet you choose. You can even schedule days and which post you want to have deployed in advance. You can set it up on a provided calendar.

Doing a reading is popular, though recently we learned that Barnes & Noble is ending that offering. Book fairs and festivals provide an inside or open air experience for selling your book yourself and signing. Even a military venue might be possible.

You could go on a cruise, teach a class of some kind and sell your books there. Your local newspapers, even the throw-a-ways offer publicity and often an article about you, the author.

Enter a contest or more than one. A sticker or slogan touting your work can go far to sell your book.

More on this in depth coming up, meanwhile feel free to offer your ideas and suggestions and any hints, suggestions or even warnings. This is a great way to share.

Leave a Reply